Sports performance supplement company BOA Nutrition said Thursday it has signed college basketball players Armando Bacot of North Carolina and Jeremy Roach of Duke to separate NIL deals that include equity ownership positions.
The athletes are participating through their name, image and likeness qualifications.
The announcement coincides with the launch of the first brand marketing campaign to feature both North Carolina and Duke basketball players.
Carolina’s Armando Bacot (5) celebrates after scoring on Thursday, March 11, 2021 in Greensboro, N.C. (Winston-Salem Journal/Andrew Dye) 031221-wsj-spt-unc
Created by founder Hank Durschlag, BOA’s ingestible aerosol model was developed in collaboration with athletic training and sports nutrition experts at Duke. Endure, first introduced in late 2021, delivers the same amount of sodium in a two-second spray as a 12-ounce sports drink.
In November, Zips Car Wash signed four UNC Chapel Hill student-athletes, including Bacot, for its Car Wash Convos video series.
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Zips has three locations in Greensboro, two in Winston-Salem and one each in Clemmons and High Point.
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